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Tae Kyoung Lee, Hye Kyung Kim
While framing studies in health communication research are grounded in prospect theory, there are deviations from the original prospect theory in three major ar...
Hongjin Shim, Jaeho Cho, Yoon Hi Sung
This study investigated the dynamics of user interactions with AI agents, specifically delving into the impact of conversation types that users hold with an AI ...
Bumsub Jin
In South Korea, the market for over-the-counter drug advertising (OTCA) has been increasing in recent years; however, research on OTCA has received scant attent...
Xiangbo Ding, Miejeong Han
This study investigates how the attributes of Chinese Pastoral Videos (CPVs) content and the characteristics of CPVs influencer affect viewers through parasocia...
Laurent H. Wang, Ronald E. Rice
The Internet and social media bring many benefits to individuals, groups, organizations, and society. However, some users, groups, agents, businesses, instituti...
Issues and Challenges of Qualitative Research Methods Education in Communication
Ahnlee Jang, Minjung Sung
The current research undertook in-depth interviews with 13 undergraduates majoring in communication to explore how they understood qualitative research methods ...
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