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Reconsidering Prospect Theory in Health Communication: Interplay of Certainty with Different Types of Framing

Tae Kyoung Lee, Hye Kyung Kim

While framing studies in health communication research are grounded in prospect theory, there are deviations from the original prospect theory in three major ar...

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DOI: https://doi.org/10.20879/acr.2024.21.015

Unveiling Secrets to AI Agents: Exploring the Interplay of Conversation Type, Self-Disclosure, and Privacy Insensitivity

Hongjin Shim, Jaeho Cho, Yoon Hi Sung

This study investigated the dynamics of user interactions with AI agents, specifically delving into the impact of conversation types that users hold with an AI ...

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DOI: https://doi.org/10.20879/acr.2024.21.019

Over-the-Counter Medicine Advertising and Behavioral Responses in the South Korean Context: Roles of Health Consciousness, Attention, Attitude, and Subjective Health Knowledge

Bumsub Jin

In South Korea, the market for over-the-counter drug advertising (OTCA) has been increasing in recent years; however, research on OTCA has received scant attent...

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DOI: https://doi.org/10.20879/acr.2024.21.020

Can Chinese Pastoral Videos be Effective for Promoting Foreign Viewers’ Travel and Word-of-Mouth Intention? Exploring Characteristics of Chinese Influencer, Attributes of Content, and the Mediating Role of Parasocial Interaction

Xiangbo Ding, Miejeong Han

This study investigates how the attributes of Chinese Pastoral Videos (CPVs) content and the characteristics of CPVs influencer affect viewers through parasocia...

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DOI: https://doi.org/10.20879/acr.2024.21.021

Understanding the Internet Water Army: Domain, Characteristics, Purposes, Messages and Affordances, and Consequences

Laurent H. Wang, Ronald E. Rice

The Internet and social media bring many benefits to individuals, groups, organizations, and society. However, some users, groups, agents, businesses, instituti...

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DOI: https://doi.org/10.20879/acr.2024.21.016

Issues and Challenges of Qualitative Research Methods Education in Communication

Ahnlee Jang, Minjung Sung

The current research undertook in-depth interviews with 13 undergraduates majoring in communication to explore how they understood qualitative research methods ...

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DOI: https://doi.org/10.20879/acr.2024.21.018

Habermas, J. (2023). A New Structural Transformation of the Public Sphere and Deliberative Politics (C. Cronin. Trans)

Thomas Hove

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DOI: https://doi.org/10.20879/acr.2024.21.017